YouTube pulls advertisements from extra channels over offensive content material


Previously, YouTubers who want to make money through their videos are only required to have 10,000 views in order to make it to the company's whitelist.

YouTube may have actually cleared Logan Paul's recent video of a suicide victim in Japan, and allowed it to be ... This announcement comes just a couple of weeks after influencer Logan Paul uploaded a video on his channel that featured the body of a man who appeared to have recently committed suicide. For new and existing content creators, even advertisers, the guidelines states that channels need to have 1,000 subscribers and 4,000 hours of watch time in the past year to qualify for monetization, and this tightens the metrics for the YouTube Partner Program which is what allows publishers to make money through advertising. Many are calling for bigger YouTube celebrities to speak out against YouTube's new policy, but this change is not necessarily a surprising turn of events. Pewdiepie lost a deal with Disney, but aside from removing him from Google Preferred, an elite advertising program that brings more ad revenue to a channel, he suffered no repercussions on YouTube.

He also discusses the financial issues that the changes cause, and explains that, as a small YouTuber, it is getting increasingly harder to get your channel out there, especially when the YouTube algorithm is working against you, so trying to meet the new requirements for the Partner Program is an extra feat.

In the blog, Mohan and Kyncl say today's changes come as part of an awareness that a "higher standard" is needed.

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Last February, Swedish streamer had more than 53 million subscribers when he published a video showing two shirtless men laughing as they held up a banner that read, "Death to All Jews".

Last year, several advertisers temporarily pulled their spots from YouTube after media reports revealed that the messages had run alongside inappropriate content, including a video by top YouTube PewDiePie that included an anti-Semitic joke.

Because of this, YouTube has chose to be more stringent in screening those channels that can be monetized. Creators making expensive and time-consuming animation or scripted comedy videos will struggle to generate enough views. "In the past, a channel with no history of uploading YouTube videos could quickly earn thousands of dollars off a video that caught fire, like this classic clip of a selfie gone wrong".

Whom will these changes affect most significantly?