Google has pulled YouTube from Amazon's Echo Show and Fire TV in a dispute over carrying each other's products. The power being thrown around by these two giants is the type of conduct that has some talking about the need to break them up by way of anti-trust action.
YouTube will be pulled from the Echo Show today. But YouTube also misses out on views from the very popular streaming devices - a sign of how bitter the feud has become.
Google is pinning the blame on Amazon, and of course, Amazon has released a statement which points the finger the other direction.
A Google spokesman said in an emailed statement that the company has been trying to reach a reciprocal agreement with Amazon for products and services but has not done so. "We hope we can reach an agreement to resolve these issues soon", the world's largest internet search titan added. And likewise, it would be nice to be able to Cast Amazon Prime to a Chromecast-connected TV.
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On Tuesday, Google shut down its video service on Amazon's touchscreen-enabled smart speaker and plans to stop supporting YouTube on the Fire TV by January 1.
Google said this "lack of reciprocity" was the reason it had stopped YouTube support to some Amazon devices. Our source says that Google would like to have more of its hardware products like Chromecast and Google Home available through Amazon, but the company has long avoided selling products that compete with its own hardware initiatives - that's why you can't get an Apple TV on Amazon, for example.
This news is disappointing and hurts Amazon and Google's customers.
Amazon has also chose to stop selling the Nest E Thermostat, Nest's Camera IQ, and the Nest Secure alarm system through its sites.
YouTube then returned to the Echo Show, but instead of being a fully fledged application, it was nothing more than the web version, which is optimized for a mouse and keyboard - not the Echo Show's voice-controlled interface.