World's largest Starbucks store to open in China

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"Right now we notice an increasing number of small brands and independent coffee shops".

Starbucks has opened its 30,000-square-foot Reserve-brand roastery in Shanghai, China, featuring three brew bars, theatrical coffee delivery systems, a mobile-based augmented reality experience and intricate design work throughout that pays homage to the company and its 18-year history in China.

Starbucks worked with Alibaba Group to provide the augmented reality experiences and some light explanations of coffee-making.

Roasted coffee spills into a cooling tray in the new Starbucks Roastery in Shanghai, China. Princi is the exclusive food offering in all Starbucks Roastery locations, including Seattle, Shanghai and upcoming locations.

Starbucks Shanghai Reserve Roastery is now open at 789 Nanjing Road W.in Shanghai, China.

Starbucks "partners" work at the Teavana tea bar in the new Starbucks Roastery in Shanghai, China.

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Starbucks said the flagship store provides a "multi-sensory retail experience", with consumers provided access to the roasting, packaging and brewing of coffee, while they indulge in a line of premium coffee called Reserve.

The Starbucks Foundation and Starbucks China plan to make charitable donations totaling about $20 million, or 132 million yuan, over the next five years to drive social impact in communities across China.

Unlike in the US, Starbucks' challenge in China has been winning over traditional tea drinkers to coffee, rather than fending off local rivals.

He also said that China was becoming the most important market for Starbucks.

Same-store sales at United States cafes were up 2% for the quarter ended 1 October, while sales in China were up 8%. In the fiscal year 2017, Chinese sales grew by 7 percent, while global sales grew by 3 percent. Across the street in an office building is a much more basic Starbucks, because there seems to be a Starbucks on every major street corner in town.

The Starbucks Roastery follows Smith & Sinclair's "experiential" chocolate shop in Britain's John Lewis, and the sensor-decked NikeLab in London and NY stores previous year.

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