Amazon gives teens shopping independence

Share

Adults can add up to four teenagers to their Amazon account, giving youngsters between ages 13 and 17 their own login information to buy stuff from the Amazon app. Parents get notifications when something is bought, can set spending limits and cancel orders. Despite it being not unreasonable, it's understandable that not every person can afford it. Students are typically among that category, but Amazon has announced new pricing for college kids. Upon receiving such a message (via email and/or text messaging), parents can reply with "Y" or "N" to approve or deny the purchase.

"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need", said Michael Carr, vice president of Amazon Households, in a statement. And more trusting parents can elect to sidestep the per-item approval process and simply set an overall maximum budget.

For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester. Parents are able to select which payment methods and shipping addresses they'd like their teens to have access to and will receive an automated request for approval whenever a purchase is attempted.

Teens will be given access to their parents' Prime benefits at no cost.

Bayern Munich appoints Jupp Heynckes as coach for 4th time
Heynckes added: "I wouldn't have returned to any other club in the world, but Bayern Munich is a love affair for me. Work in Spain followed, at Athletic Bilbao, Tenerife and Real Madrid, where he won the Champions League in 1997.

One major benefit this program offers families is the ability to share Prime membership features.

"The teen can also include a personalized note like, 'This is the book I need for class, '" the company said.

Teens with an Amazon account are about to acquire some buying power.

Share