The company unveiled a new Apple TV on Tuesday morning that features an improved picture quality with 4K for higher resolution videos and high-dynamic range for a wider range of colors. While the 2015 model used an A8 chip that has always been dropped from Apple's iPhone lineup, the Apple TV 4K runs on an A10X Fusion chip - the same processor that is inside the latest iPad Pro devices.
The new Apple TV 4K is $179 and it goes on sale on September 15, and arrives on September 22nd.
"The iPhone X, which will come with storage of 64GB and 256GB will start at $999, a pricey psychological threshold for consumers that Apple will try to overcome with augmented reality features and other new technology".
It's been almost two years since the last version of Apple TV launched, and the tech world has changed a lot. In order to address the content issue, Apple needed to release a 4K Apple TV first to compete with Roku, Amazon, and Nvidia, all of which have 4K-capable set-top boxes. Also, if you are living in Canada or Australia, Apple TV will reach both these countries by the end of this month and will be supported across 5 more countries by the end of this year. The company will upgrade HD videos to 4K HDR for free. If you already own 1080p movies, Apple will automatically update to 4K at no charge. Eddy Cue, senior vice president of Internet software and services, said that if your favorite team is playing on ESPN, it'll be prominently featured on Apple TV. Live sports and news will also be a major part of the Apple TV, as major games and events are showcased on its homepage.
Premier League clubs vote to close transfer window before the season starts
The January transfer window remains unaffected. "Now we have to extend the discussion to a European level". The window closed last Thursday, three weeks after the new season had started.
Apple will also bring live sports to the new TV. With just two models of Apple TV now available, apple definitely sits in the latter camp.
The Apple TV is finally getting an upgrade since 2015.
Users can share recent photos and videos from iPhone and iPad, including the best Memories, with friends and family on the biggest screen, with iCloud on Apple TV.
So here's everything you need to know about the Apple TV 4K. These titles will be available from the TV app, Cue said.