Amazon Prime members will get even deeper discounts at Whole Foods

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Amazon announced today that its $13.7 billion acquisition of Whole Foods will close this Monday, Aug. 28, and revealed how it plans to lower prices and integrate its Prime membership program into the Whole Foods checkout process.

Whole Foods products targeted for initial price reductions include apples, avocados, bananas, butter, eggs, farmed salmon and rotisserie chicken.

Whole Foods Market brands, like 365 Everyday Value, Whole Foods Market, Whole Paws and Whole Catch, will also be available on Amazon.com, AmazonFresh, Prime Pantry and Prime Now after the merger. "And this is just the beginning - we will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together".

Whole Foods Market will be opening more opportunities for communities to grow with them. "If Amazon is able to translate their dynamic pricing capability to the physical stores, traditional grocers will be under pressure to match that ability-regardless of whether they match prices".

By buying Whole Foods, Amazon is taking a bold step into brick-and-mortar, with more than 460 stores and potentially very lucrative data about how shoppers behave offline.

"We're determined to make healthy and organic food affordable for everyone", explained Jeff Wilke, chief executive of Amazon Worldwide Consumer.

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"With these cost cuts, Whole Foods is going to be able to go after Wal-Mart's market share, because they're going to attack and go after the customer and take them from Wal-Mart", Seaburg said.

According to Amazon, their technology teams, along with Whole Foods Market's tech teams are going to begin the integration of Amazon Prime in the market's point-of-sale system. And Amazon Lockers will be set up at select Whole Foods stores for BOPIS orders. They purchase from Amazon 25 times a year on average, 11 more visits than non-Prime customers.

After Amazon bought Whole Foods earlier this year, dedicated shoppers had one big question: will Whole Foods be cheaper now?

Shares of Kroger, the biggest United States supermarket operator, closed down 8 percent, while Wal-Mart, the biggest U.S. food seller, closed down 2 percent.

Online retailer Amazon is to slash prices at USA supermarket chain Whole Foods Market Inc in a move which could threaten supermarket rivals. Walmart has also significantly increased its investment in online shopping through acquisitions to better compete with Amazon on its main turf. "If the shareholders don't see WalMart doing something they get nervous and say maybe we should sell our stock and do something else".

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