This was the case with the new E-Pace crossover - there were very few teasers, and the world debut in London of the new compact SUV was accompanied by a Guinness World Record for the furthest ever barrel roll jump in a production vehicle.
Don't be fooled by the name, it's not an electric vehicle.
In 2015 Jaguar introduced the F-PACE sports auto at the Niederrad Racecourse in Germany, by attempting the world's Largest loop the loop in a vehicle ever. The front-wheel-drive version is just being reserved for the entry-level model powered by 150hp 2.0-litre diesel and six-speed manual gearbox for the sake of lowered Carbon dioxide emissions. The petrol duo comprise a P250 entrant (183kW/365Nm) and a P300 performance range-topper (221kW/400Nm), the latter squaring up to the Audi RS Q3. The all-wheel drive system is called Active Driveline and is said to be imbued with a "rear drive character".
Besides the deceivingly spacious cabin which is good for a young family along with 577 litres of boot space, the E-Pace also has a cool feature which allows drivers to lock the vehicle remotely with their smartwatch or smartphone. Torque vectoring by braking also features.
Underneath the E-Pace is constructed on the same architecture used on the Discovery Sport from sister brand Land Rover, though Jaguar's engineers insist it has been specifically tailored to its new use. An available Configurable Dynamics technology allows drivers to personalize throttle, steering and transmission settings. Weight has been cut via the extensive use of aluminium componentry, both in the body and the suspension assemblies.
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Jaguar says flourishes such as the muscular haunches are inspired directly by the F-Type, while other external characteristics include chrome side fender vents, 3D effect on the grille mesh, tailpipes integrated into the rear valance, tail lights created to look like a chicane and the option of 21-inch wheels - a first for the segment. The P250's not a whole lot slower, registering 0-100km/h in 7.0 seconds. If you're more interested in saving fuel than slugging it, the D150 returns a combined 5.6L/100km.
Some of the E-Pace's design cues, such as the headlights and fascia, were taken from the F-Type sports vehicle. You can split the 1280x542 pixel screen to show two different functions. The TFT, full colour heads up display projects important information on the windscreen, making it easier for the driver to focus on the road ahead.
Buyers will also be able to opt for a wearable Active Key, a waterproof and shockproof wristband that allows owners to lock the main key inside the vehicle when doing activities such as running or swimming.
In fact, a wide range of optional extras will be available across the range that for the first time adopts Land Rover's S, SE and HSE nomenclature for model grades. Talking of which, with Jaguar's United Kingdom factories close to capacity, paymasters TATA have had to cast their net a fair bit wider.