Facebook has announced that it will now display ads on the Home tab of its Messenger app. Today we're pleased to announce the global beta expansion of Messenger ads. From messaging to a marketplace and even its own video platform, Facebook is trying to offer as many services as it can to its 2 billion monthly active users. VentureBeat notes that ads will bring Facebook closer to its goal of connecting 1.2 billion users to 60 million businesses on the site.
"Advertising is not necessarily everything, but it's definitely how we're going to be making money right now", Messenger's head of product, Stan Chudnovsky, told VB.
"Some businesses have worked with this format and have found it to be successful in driving people to go from Facebook into Messenger to experience something, like a bot that enables you to book a hotel", Williamson said.
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Facebook will be targeting the ads based on the user's interest. Facebook's likely to ease the ads in gradually, slowly placing them in more areas of the interface as users become accustomed to them. After promising tests in Australia and Thailand, we're expanding the beta further. The chat app admits it is rolling out ads for all users in an effort to boost revenue, after conducting initial tests.
Last year, Facebook forced mobile users to move over to a separate messenger app for private messages. Sponsored content will appear in between conversations in the app, and will be integrated into the design to adjust to and accommodate different phone sizes.
Facebook revenue growth was expected to throttle back "significantly" this year as the social network runs out of room to post ads, chief financial officer David Wehner said during an earnings call with analysts.
The latest ad platform allows markers to expand their campaigns to Messenger Ads.