Facebook is now cracking down on spammy sites


Facebook faced a lot of flak previous year after its fake news problem went out of control during the US Presidential elections 2016.

Facebook is tweaking its algorithm again, and issuing a warning to "low-quality web page experiences" with bad advertising: We're coming for you.

Furthermore, the company claimed that it has already reviewed thousands of web pages that advertise on Facebook to identify sites with minimal content and full of shocking ads. The algorithm will be able to show these links lower on the News Feedand may no longer be considered as an ad. Facebook said "It wanted to downplay links that people post to websites that have a disproportionate volume of ads relative to content, or that have deceptive or sexually suggestive ads along the lines of "5 Tips to be fantastic in Bed" or "1 Crazy Tip to Lose Weight Overnight!" ".

Then they used Artificial Intelligence (AI) to check whether Facebook shared web pages have similar characteristics.

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"These changes are happening as Facebook has said they are running out of upside in terms of monetization and ad units within their own sites and platforms", Mr. Lemp wrote, adding that Facebook's News Feed has become "the new front page for every media company in the world".

The new system should roll out over the next few months. One pain point they commonly cited was links that push them to "misleading, sensational, spammy, or otherwise low-quality experiences.[including] sexual content, shocking content, and other things that are going to be really disruptive". Bosworth said that Facebook users had reported clicking on similar webpages as being an "unsatisfying experience". After Express Wi-Fi now it's the turn of an update on the news feed.

Top publishers would welcome more visibility on Facebook, but they were also hoping its content problems would bring advertisers to their websites, according to one publishing ad executive speaking on condition of anonymity. It's responsible for making sure that users only see what they want on their News Feed. Publishers who don't have low-quality landing page experiences may actually see a small increase in traffic while publishers who do will definitely see a decline in traffic.

Facebook is once again planning to adjust your News Feed, this time to reduce the number of links you see that lead to spammy and/or advertisement-filled websites.