Following the release of Apple's fiscal Q2 earnings, CEO Tim Cook said the iPhone 7 Plus was in such high demand that Apple had a hard time building enough units. In total, Strategy Analytics says 353.3 million smartphones were sold during Q1 2017 which is slightly up from 333.1 million in the same quarter a year ago. For current smartphone owners, that number is 52%. In case you're wondering, the Oppo R9s is not officially available in the U.S., but it's quite popular in markets like China (Oppo's home country) and India. The main difference here is that the Chinese brands are targeting the entry level and mid-range segment while also offering high end devices at much lower price points than Apple and Samsung.
Huawei has used Europe as a primary location to showcase its new flagship models and promote its brand image for several years, and has seen its smartphone sales in Europe and the United States continue to grow. As evidenced by the chart below, Apple's iPhone 7 lineup alone accounts for 11% of all smartphones sold during the first quarter of 2017. Everyone is trying to make it big in India including established brands like Samsung as well as Chinese companies including Xiaomi, Oppo, and Vivo. Between 7% and 8% of consumers intend to purchase Vivo or Oppo products.
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In Q1 2017, smartphone penetration in India reached 48% a growth rate of 16% vs. the prior year. With over 300 million smartphone users in the country, this represents a tremendous opportunity for manufacturers. Consumers may be saving up for the 10 anniversary iPhone due out later this year, however, and not giving up on Apple. That may be another reason Apple, which initially sold its base iPhone 7 model for about $960 in China, is getting left behind in the market- especially since mid-tier models have been adding solid features to their phones that rival or even exceed those available on iPhones.
Analyst firm Strategy Analytics has published a progress report on the mobile market.