Twitter Launches Live Streaming Channel on Roku

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The announcement is part of Twitter's new feature of live premium video content that will include MTV Awards shows and coverage of Fashion Week in New York, Paris, London and Milan. While the company has been steadily adding users to its service in recent years, it's still struggling to operate in a profitable manner and producing video content is its latest attempt at becoming a sustainable business. The Cheddar news network's Opening Bell, The Verge's Circuit Breaker and BuzzFeed's MorningFeed will have shows on Twitter live video, as well.

The app will offer the exact same live streaming videos that are available on Twitter. If you have a Roku streaming player or Roku TV in the United States you can now get the Twitter live streaming experience on your TV.

The company also detailed a number of other deals at its first-ever NewFront presentation in NY this week, including new and expanded sports deals with the WNBA, MLB, NFL, PGA Tour, Player's Tribune, and Stadium Network, as well as news and entertainment deals with Verge, BuzzFeed, Cheddar, Viacom, Dick Clark Productions, Propagate, IMG Fashion, and Live Nation.

Now users can live stream content from Twitter and also see the conversation surrounding the content on Twitter along with the stream. One of the most popular video deals to date is its agreement with the National Football League, which had resulted in live games being streamed for free each week. Users can select any of the live events that are running, regardless if they're streaming at the same time.

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The new Roku app will be available as a free download starting today in the Roku Channel Store and won't require users to have a Twitter account in order to use it.

"Watching TV and Tweeting are synonymous, especially during an exciting live event", Roku said.

Twitter also continues to encourage amateur and long-tail video producers to live stream their work with Periscope.

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