It changes colors from purple to pink when you stir in "swirls of blue".
This means that, unlike coffee-based Frapps, the Unicorn version has zero milligrams of caffeine.
Once you stir it, the Frappuccino changes color and flavor, transforming into a pink beverage that tastes tangy and tart.
Uber lost $2.8 billion last year
Even its CEO, Travis Kalanick, found himself in a spot after he was videotaped arguing with an Uber driver over falling incomes. Some companies that would likely rank higher than Uber on a GAAP-accounting basis would fall lower on a non-GAAP list.
The "Unicorn Frappuccino blended beverage" debuts in the South Sound and the rest of the nation on Wednesday.
Starbucks is really stepping up their special edition drinks game with the limited-time-only Unicorn Frappuccino. After seeing the rise of unicorn-themed food and drinks, the ubiquitous fueling station for parents has brewed its own magical concoction: the Unicorn Frappuccino. And even though they released a drink that looks like a liquefied Grateful Dead T-shirt the day before 4/20, the holiday for marijuana smokers, Starbucks' spokespeople are adamant that the timing is coincidental. Days ago, baristas on Reddit's Starbucks page sent the Internet all a-tizzy by posting pictures of mysterious pink and blue powders, followed by snaps of full-on, whipped-cream-topped, questionably colored coffee creations.
Overall, it was a very sugary, creamy drink.
But like the mystical creature, the drink is quite elusive - and will only be available in stores in the United States, Canada, and Mexico through the end of the weekend. That's a pretty cool concept given how colorful this thing looks in promo photos.
"The bright colors and flavor-ambiguous name will of course drive sales because experience hungry gen-Z-ers will want to be in the know", Kahn added.