Facebook Continues Its War On Snap With Newest Instagram Feature

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Instagram is rolling out new Direct messaging features to both Android and iOS devices. Within each thread, you can see if your friend recieved, opened, replayed, or took a screenshot of your message. When you send someone a temporary image now, it'll be highlighted in blue, as opposed to the plain white of ordinary messages.

In its initial public offering prospectus from February, Snapchat said that 60% of its 158 million daily users directly message each other every day. Instagram, which counts 375 million users on its messaging platform, is clearly ramping up direct competition with Snapchat. In addition, Direct is getting an update that merges the sections containing normal messages and ephemeral ones, with the goal of making it easier for you to communicate with friends and keep track of all your conversations. When disappearing messages launched in Direct past year, they were given their own "Stories" bar atop the Direct tab.

Just when you thought there weren't any more ways that Facebook could copy Snapchat, Facebook found another way to copy Snapchat.

Stories enables users to create 10-second videos then apply filters, type text, add emojis and doodle over the clips. The Facebook-owned company has launched what it called "Direct", which is a combination of texts and reshares.

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Instagram Direct's updated interface still places the spotlight on visual content, thus, a massive camera button has been added to the bottom of the same.

Instagram first announced a Snapchat-style self-destructing photo and video service in November.

The Facebook-owned social network says texts and reshares now appear in the same direct message thread with disappearing photos and videos, allowing users to quickly move back and forth between conversations with multiple contacts.

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