Facebook's Instagram Introduces Business Booking Feature


Facebook bought Instagram for US$1 billion in 2012, and initially, the app had limited advertising with only a handful of well-known brands.

The report comes from Bloomberg, which said Instagram should release the appointment-booking feature in "later this year".

Instagram is expected to announce on Wednesday that it has reached more than 1 million monthly active advertisers, as the Facebook Inc-owned photo-sharing app tries to become a centre of online commerce.

The example presented is that people will be able to book an appointment to get a haircut by going to a salon's Instagram profile and tapping a button.

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Or, the Saints could work out a contract with Butler and his representatives on the side and make a straight-up trade for him. This move obviously has Saints fans in shocking misery and Patriots fans in a state of pure bliss.

Instagram is preparing to launch an odd feature that, perhaps, will expand the app's number of users and the way they use the service. Included in the roadmap will be a tool allowing consumers to book appointments directly from Instagram profiles set to roll out "later this year".

To make an appointment, you will select "Book", then the service desired and the date and time. It will also help businesses better measure the impact of running an Instagram account, and potentially drive them to advertise more on the platform. The photo-sharing platform says that the previous year has brought more changes than any other, with Instagram Stories, new branding, video growth and reaching 600 million users.

Instagram is in demand as a platform for advertisers.

Advertisers will also see new data-related features coming in the future that offer insights into how users engage with multi-photo posts and even sponsored Instagram Stories.