The Crucial Reason Why Honey Nut Cheerios' Mascot is Missing


The movement is not the only thing Cheerios and General Mills are doing to promote the bee population.

Buzz the Bee, a ubiquitous presence on Honey Nut Cheerios boxes, has been temporarily removed from his famous post.

Once you've planted your wildflowers, Cheerios asks that you share "the buzz" on where your seeds are taking root by sharing to social media with the hashtag #BringBacktheBees.

Bees help pollinate 35 percent of the world's food, and bumblebees pollinate everything from tomatoes to cranberries, blueberries and melons.

The Rusty Patched Bumble Bee was added to the endangered species list in January after the U.S. Fish and Wildlife Service reported that the bee had only been seen in 13 states and one Canadian province since 2000.

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"Buzz is missing [from the cereal box] because there's something serious going on with the world's bees", Cheerios wrote on the #BringBacktheBees page of its website. Over the past two decades its population has declined by a staggering 90 percent. With the exception of disease, which may occur naturally, the collapse of bee colonies is thus mainly attributable to our activity.

The dramatic loss in bee numbers is believed to be due to a combination of habitat loss, disease, pesticide use and climate change.

KOLR10 - The cereal company announced they will send a packet of wildflower seeds to you to plant.for free!

"Wild bees are a precious natural resource we should celebrate and protect", said Taylor Ricketts, a University of Vermont conservation ecologist and the architect of the nation's first "bee map", at a conference earlier this year.