However, Spotify's move into lossless audio isn't entirely unique as Jay Z's semi-successful streaming service has offered Hi-Fi music streaming since it's launch 2 years ago.
According to The Verge, a few Spotify users have started seeing prompts on the app to upgrade to Spotify Hi-Fi, a new premium tier offering lossless audio quality. With the exception of Tidal-and really, who uses that?-the sonic quality of audio streams suck. In a statement to The Verge, Spotify said, "We are always testing new products and offers but have no news to share at this time".
This is Spotify's first user number announcement since the service hit 40 million last September, which means it took the streaming service just five-and-a-half months to gain 10 million subscribers - half a month quicker from when the service went from 30 million to 40 million subscribers.
Facebook copies Snapchat, and Spotify copies Tidal.
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While the growing user numbers are impressive, it should be noted that Spotify has yet to turn a profit, having lost almost $200 million on $2.2 billion in revenue in 2015, the most recent public figures available. Both SoundCloud and Amazon are now experimenting with lower-price options that offer less content or less functionality, and there are rumours Spotify is also considering what a £5 a month package might look like, in addition to possibly launching premium premium. Tidal has been the only other major streaming service to offer the format thus far.
Anyone get this invitation for Spotify Hi-Fi? While users have been excited by the new offering, it doesn't appear to be functional yet. Another screenshot, however, is making the rounds on Reddit, showing no features apart from lossless audio streaming but for $10 a month.
Keep your eyes peeled for a new Hi-Fi offering from Spotify coming, hopefully, soon.