The flashy show at London 's O2 Arena opened with girl group Little Mix giving a thunderous performance of "Shout Out to My Ex", backed by a troupe of silver-pained dancers.
In the best British female solo artist category, Emeli Sande is being tipped to repeat her 2013 success but faces competition from Anohni, Ellie Goulding, Lianne La Havas and Nao.
The British musician, whose band The 1975 picked up the Best British Band trophy at this year's Brit Awards, said that no one should stay in their "lane".
Identified by the global sales success of British acts of their latest project/album.
Can Craig David make history and scoop the Best Solo Male Artist 16 years after he first won the prize?
The X Factor 2011 champs triumphed in the Best British Single category with Shout Out To My Ex, which went to Number 1 a year ago.
UFC Fight Night 105 Bonuses: Derrick Lewis & Travis Browne Snag $50000
Well, Lewis' prediction turned out to be spot-on, as he knocked out Browne Sunday night in the second round of the main event.
As well as honouring Bowie, the Brits paid tribute to George Michael, who died on Christmas day.
He said: "The songs in the category and the artists are so much bigger than I am, so I'm not expecting to win anything". This led to Coldplay singer Chris Martin singing "A Different Corner" live in a duet with archive footage of Michael.
"I lost my dad past year, but I also became a dad", said Jones, 45, "and I was spending a lot of time after getting over the shock of trying to work out what would I want my son to know about his granddad".
Grime artists Stormzy and Kano were also award contenders, reflecting the growing artistic and commercial clout of the distinctly British rap genre.
Robbie Williams will take to the stage at this year's Brits after winning the Brits Icon Award last year.
Organizers responded by expanding the diversity of the voter base of 1,000 music-industry figures. See the Golden Globes 2017 red carpet and SAG Awards 2017 red carpet for reference.