Snapchat rebrands as Snap Inc and announces Google Glass competitor called Spectacles


Snapchat's second product will be coming out in the form of glasses, and it's called Spectacles.

Snapchat, the company that has pushed an ephemeral messaging app for the past few years, today unveiled a new name for itself, Snap Inc. Since each new tap records a new video, you have to keep your finger on the glasses to completely record one video. The device transmits the recordings wirelessly to a smartphone. The circular videos look more like the human vision. This means that Spectacles could end up being like Google Glass when it first launched - officially on sale to the public but pretty hard to come by. So, instead of holding up your smartphone or blocking out the sun with your very big iPad (like some people do), you can now just tap a button on the side of the glasses to start a recording.

But that technology and the freedom to use both hands comes at a price; the glasses cost about $130.

'American Horror Story: Roanoke' episode 3 preview: The nightmare lives on
We have questions about the structure of this season and are wondering where some of our AHS favorites are in this year's story. But the real story is whether or not Lady Gaga's character has been revealed, and what the heck is going on with the Pig Man.

Snapchat's long-rumored camera glasses are actually real. Snapchat's CEO Evan Spiegel earlier told The Wall Street Journal that the Snapchat Spectacles will arrive on the market later this fall and might as well pose a challenge to Google Glass. The sunglasses, with designs that may appeal to millennials, will come in one size and be available on a limited basis.

Snapchat has brought the revolution of quick photo and video sharing which users are experiencing these days. These snaps, of course, will be uploaded to your Snapchat account over a wireless connection. He says that by recording with your sunglasses, you go back in time as you could see your memory from the view of your own eyes which is incredible.

He said: 'We were walking through the woods, stepping over logs, looking up at the lovely trees. "We hope this change will improve your experience with Snapchat and Spectacles, and create a structure that allows us to continue making great new products for you and your friends", wrote Spiegel.